Novy Jicin is located in north-eastern part of Czech Republic, in Moravian-Silesian region.
The town is an administrative, economical, and cultural centre of Nový Jičín district.
Nový Jičín is a historical centre in the first place. Since its foundation at the end of the 13th century, the town went through many changes, but none of them has changed its unique and historical character. The Crave, the Cimburk – the first owners of the town are remembered for their effort in the town founding.
During the recent years, the town has been taking on a new look. The speed of change is amazing, taking the local conditions into account. The most significant improvements can be noticed in the historical centre. Novy Jicin is opening to the world: this ancient Moravian town is not just an industrial and administrative core of the district, but it also is an attractive tourist centre.